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This translates to multifunctional, highly adaptable design classics – that function like a smart, contemporary toolbox for both interior architecture and the retail market. The commitment to quality, function and what Chris Martin calls “obvious design” won the approval of the cognoscenti, and Massproductions has built on the success with Tio to create an award-winning line of products and a network of more than a hundred retailers servicing top architects around the world.īuilding on the clean, functional elegance of modernism, Massproductions brings its core principles into the post-digital era. The debut product was the Tio chair, which earned rave reviews, awards and well-respected clients. By working closely with the engineers and machine operators at their production facilities, the company ensures the integrity of their vision down to every cut and bend.
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Massproductions alludes to the beauty of efficient, sustainable, high quality industrial production.
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#Mass production free#
The two designers, sharing vision of functional, elegant, modern design, decided to break free of PR-driven product strategies to create a modernist furniture company focusing on the interplay between object and context. Together, Magnus Elebäck and Chris Martin took on big league clients, and then ten years later decided to launch their own furniture design and production company, Massproductions. In 1999 two designers – one Swedish, one British – started working together as consultants to the Swedish furniture industry.